Selling Happiness, Shaping minds
A Radio Luxembourg Story
Selling Happiness, Shaping Minds – A Radio Luxembourg Story is a student podcast series developed in connection with the Master in Digital and Public History programme at the University of Luxembourg. It explores the power of radio, DJ culture, seductive advertising, global audiences, and the thin line between information and propaganda.
Episode 1
DJ Culture
27:03
Hosted by: Magnus & Nicole
In this episode, we zoom in on the voices behind your parents’ or your grandparents’ teenage rebellion: the DJs of Radio Luxembourg.
Release date: Tuesday, 3 March, 2026
Episode 2
A Radio Born Powerful
27:28
Hosted by: Nouha & Monyck
In this episode, we tell you the story of one of the most “inconvenient” radio stations in media history. Radio Luxembourg was a station that kept broadcasting against all the odds, multiplying its audiences as well as its rivals, challenging the leading European public service radio stations – and even disturbing the ionosphere.
Release date: Tuesday, 10 March, 2026
Episode 3
Audience
24:54
Hosted by: Caroline & Zhuojia
In this episode of the podcast Selling Happiness, Shaping Minds – A Radio Luxembourg Story, Caroline & Zhuojia, students from the Master in Digital and Public History, explore the people who made up Radio Luxembourg’s audience and what kept them tuning in. Find out more about the station’s winning formula and how it managed to keep so close to its audience over the decades.
Release date: Tuesday, 17 March, 2026
Episode 4
Jingle Sells
30:15
Hosted by: Elvira & Snejana
In the episode “Jingle sells”, Elvira & Snejana, students from the Master in Digital and Public History of the University of Luxembourg, delve into how the station shaped musical tastes and how its iconic ads had a lasting impact on listeners.
Release date: Tuesday, 24 March, 2026
Episode 5
Hertz of War
11:03
Hosted by: Friso & Marie
In fifth episode of the podcast, Friso & Marie, students from the Master in Digital and Public History of the University of Luxembourg, explore the lesser known history of Radio Luxembourg during times of conflict, how the station was controlled and used for propaganda and information.
Release date: Tuesday, 31 March, 2026