One of the world’s greatest radio stations broadcast from one of the world’s smallest countries.
“Radio Luxembourg – The Station that Changed our World” is a 360° transmedia project exploring the fascinating stories of Europe’s most influential commercial radio station and its formative influence on generations of listeners.
With a history that dates back to the 1920s, the radio station was an important propaganda tool during WWII and had an immeasurable global impact on popular culture throughout the 1960s, 70s and 80s, even beyond the Iron Curtain.
Radio Luxembourg had fans from all corners of the world: Europe and the former Eastern Bloc, Canada, the United States, Africa and even Australia. Tens of millions of listeners tuned in every night because it was the only place where they could listen to pop music. Radio Luxembourg experimented with a wide range of different formats, it was not only a radio station but also a magazine publisher, an event organiser and finally a transnational social media platform.
This unprecedented international reach gave Radio Luxembourg considerable political relevance. By using entertainment as a form of cultural diplomacy, Radio Luxembourg shaped not only international pop culture but also European politics, history and identity. For most of the 20th century, radio broadcasting was the most effective and influential communication tool: radio was synonymous with power.
This 360° transmedia project tells the interconnected and remarkable stories of Radio Luxembourg from different perspectives by involving both local and global communities. This collective examination of a cult radio station broadcast from the tiny Grand Duchy of Luxembourg will uncover a transnational and multi-faceted history of the 20th century in Europe and beyond.
A 360° Transmedia Project
The project will evolve over the next four years and results in a variety of different outputs:
Online: This website, currently used right for the crowdsourcing campaign, will become the central hub of the project. It will skilfully combine various interconnected media and platforms and serve as a springboard for all the other components of the project.
In XR (extended reality): With an immersive audio experience at the Villa Louvigny in spring 2026, followed by a touring version.
On screen: With our documentary film, set to premiere in spring 2027.
On air: With our podcast series launching in winter 2025.
On site: With workshops, debates and temporary guided tours of the Villa Louvigny, as well as permanent immersive XR stations in the Radio Luxembourg café.
On tour: As the former DJs used to do, at festivals and in different countries, with the help of local embassies.
In classrooms: With a teachers’ guide, which will be freely available in different languages.